Creating, updating and maintaining powerful, dynamic and highly functional content can be time-consuming and labor-intensive, often requiring 10-20 rounds of revisions before it’s approved for field release. With this hefty time and effort requirement, it’s no wonder content creation is the single greatest expense associated with Closed Loop Marketing, representing 50% of the total cost of execution over time.
Proscape 6 reduces the time, effort and cost associated with creating high-quality, high-performance content with optimized, easy-to-use tools for the creation, globalization and revision of Closed Loop Marketing content.
No Need for Specialized Skills
The skills required to create content in Proscape 6 are a natural extension of the typical skills artists use to create digital media. In fact, artists create content in the tools they use every day—from Microsoft Silverlight, Expressions and PowerPoint to Adobe Flash, PhotoShop and inDesign—and use Proscape’s intuitive tool set only to assemble, package and test them for Closed Loop Marketing.
Cost-Effective Content Globalization
Re-creating content for additional geographic markets adds significantly to the time, effort and cost associated with global Closed Loop Marketing. Proscape’s content creation tools enable updating of existing content for different cultures, languages and indications in just a few simple steps. So, customers can invest in one center of brand excellence, and leverage it all over the world.
Streamlined Change Management and Approval
Meeting the ongoing requirements of Marketing and Medical, Regulatory and Legal Affair adds rounds of revisions to the content creation process—increasing expenses, exposing content to human error and delaying the release of timely materials to the field. Proscape 6 provides a streamlined, digital and targeted workflow that takes place within the system for error elimination, security and accountability. Plus, optimal packaging and secure sharing outside the corporate network enable easier collaboration with agencies and submission to regulatory bodies.
