What is a Tablet PC?
Tablet PCs are fully-functional laptop computers and more. You can use a special pen on the screen just as you would a mouse to do things like select, drag, and open files; or in place of a keyboard to handwrite notes and communication. By interacting directly with the screen, rather than with a mouse and keyboard, the Tablet PC becomes more comfortable and easy to use. There is no need to find a flat space on which to use your Tablet PC, nor does a vertical screen become a dividing wall between you and the person with you whom you are meeting with. What's more, a Tablet PC can even be used while standing up, which is perfect for professionals on the move such as doctors, foremen, and sales professionals conducting presentations.
Tablet PCs also include wireless Internet support and have a long battery life.
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How are Tablet PCs being adopted for the mobile selling professional?
Tablet PC’s are being embraced as the preferred mobile solution for salespeople requiring access to applications and information. For example, nearly two thirds of United States pharmaceutical sales representatives will be deployed with a Tablet PC by the end of 2006. The use of Tablet PCs is clearly becoming the standard tool for sales forces, as is the use of closed loop marketing. top >>
What is the difference between a Tablet PC and a Laptop or Handheld computer?
Tablet Personal Computers are just that - computers. They are just as powerful as a laptop or desktop computer and can run all the same software. Applications you can run on a tablet include: Microsoft Office, Adobe Acrobat, ACT!, AutoCAD, Photoshop, games and more. Nearly all tablets come with built in wireless, 512Mb RAM memory and a 20Gb hard drive as a minimum standard. The big difference is the ability to use a special pen to write signatures or regular text (or a combination of both) and have your handwriting converted to text that can be put in a database, document or spreadsheet. Also, tablets can also come with voice recognition software where you can actually speak into a microphone and the software converts your voice into text.
Overall, Tablet PCs give you everything a laptop and handheld computing device offers, but gives you a lot more flexibility and features that will make you more productive and efficient in whatever you do.
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What are the different types of Tablet PCs available in the market?
There's a Tablet PC to suit your working style and needs. Each design offers distinct benefits and includes the following types of models: Convertible Models
The convertible model Tablet PC has an attached keyboard and looks much like a Laptop PC—until you want to use it as a writing pad. Then, you simply rotate the screen 180 degrees and lay it flat over the keyboard for a comfortable reading and writing experience. Convertible models offer all of the advantages of a Tablet PC plus immediate access to an attached keyboard.
Slate Models
The slate model Tablet PC is ultra-light and slim, with innovative docking solutions that offer access to a full-size monitor, keyboard, and mouse. Slate models are ideal for people who spend much of their day on the go.
Docking Solutions
Just like today's portable computers, Tablet PCs can be docked at a desk to support a full-size monitor, keyboard, and mouse. Support for grab-and-go docking, allowing you to quickly remove your Tablet PC from its docking station and take it anywhere you need to go—without having to wait or detach peripheral devices. Innovations in Windows XP Professional dual-monitor support offer the advantage of using the Tablet PC monitor as a second monitor while the Tablet PC is docked at the desk, increasing the power of the desktop by offering simultaneous portrait and landscape views.
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What benefits should my organization expect to receive by deploying a Proscape Closed Loop Marketing solution using a Tablet PC?
Many of the world’s largest and many mid-tier companies are currently leveraging Proscape software to create competitive differentiation by transforming their sales-forces into valuable resources to better serve their customers, including helping physicians improve the overall quality of patient care. With Proscape, our clients are able to:
- Improve sales-force productivity
- Strengthen relationships with high-value healthcare providers
- Optimize collaboration between sales and marketing teams
- Reduce printing, administrative, and distribution costs associated with sales and marketing activities
- Leverage new data insights to improve overall sales and marketing effectiveness
- Increase company wide performance
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How easy is it for a sales representative to get trained on using the Proscape Closed Loop Marketing solution on a Tablet PC?
Proscape works in conjunction with many of our clients own internal sales training teams to ensure a smooth implementation and adoption by the sales-force. Many of our clients also use the help of our training partners when deploying to a large sales-force. Sales representatives usually learn how to use a Tablet PC with the Proscape solution during a short training session.
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Is there any third-party ROI data to support the use of a Proscape CLM solution?
A number of our clients have conducted their own internal Return-On-Investment (ROI) analysis to determine the overall value of a Proscape closed loop marketing solution. Some of the highlights of their ROI analysis include: - Average duration of a Primary Care sales call went from 90 seconds to 5 minutes over a 6-month period of time
- High performing sales reps saw a 1.23% Net Change in their New Prescription (NRx) growth rate
- Medium performing sales reps saw a 1.64% Net Change in their NRx growth rate
- Low performing sales reps saw a 2.52% Net Change in their NRx growth rate
- A 500-person sales force using the Proscape Tablet PC solution saw a NRx market share increase of 1.65% over a 3-month period versus a ‘control-group’ who lost <.7%> in NRx market share during the same time-period without using the Proscape solution during a competitive launch.
- 96% of Brand Managers surveyed consider Closed Loop Marketing to be a critical component to their success. (n=25 across ten different pharmaceutical companies)
- 91% of sales reps surveyed prefer a Tablet PC based detailing solution versus the standard “bag.” (n=150 across ten different pharmaceutical companies)
- 85% of physicians surveyed prefer a Tablet PC based detail because the information displayed via the Tablet is current, concise, and relevant to their practice
- Internal surveys to sales representatives showed the quality of sales rep to physician interactions vastly improved
Note: All supporting data is on file at Proscape Technologies and can be provided on request.
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What is the difference between the Proscape ® Closed Loop Marketing system and a CD-COM, Macromedia ® Flash or Microsoft ® PowerPoint based presentation?
Proscape is an enterprise-class software system that provides multiple integration points to existing systems, a content development system, a digital asset management system, a data management system and a robust Business Intelligence reporting and analysis solution. Proscape has been tested and deployed to thousands of users in twelve countries. Proscape enables true Closed Loop Marketing and delivers the associated benefits of cost reductions and revenue growth.
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Which Sales Force Automation (SFA)/Customer Relationship Management Systems (CRM) can Proscape be integrated with?
From a commercial system perspective, Proscape has been certified to be used with Siebel, Dendrite, and Stay In Front. However, Proscape has also been implemented with many internally developed systems and is architected in a manner that enables rapid integration with any SFA/CRM system.
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